Players who reach trendsetter status in the previous season will receive a bonus once the new season arrives. The more consecutive seasons you remain a trendsetter, the more rewards you receive at a new season launch!

Here are some of the current seasonal launch bonuses:
1 Trendsetter Season Bonus: $300 cash
2 consecutive Trendsetter Season Bonus: $420 cash
3 consecutive Trendsetter Season Bonus: $540 cash
4+ consecutive Trendsetter Season Bonus: $1000 cash

You can head to the Trendsetter Fashion Feed article to read a bit more!
1. Tap on the three lines
2. Select Fashion Feed
3. Scroll through the article and locate Hey, Future Trendsetters!